Design Academy Eindhoven //
Emmasingel 14 //
Eindhoven // 56111AZ //
www.designacademy.nl //

The Source Programme

The Source Programme has been set up for all Master students. The programme consists of weekly lectures and workshops by internationally renowned experts. The content of these lectures and workshops will be in keeping with the research themes within the three research programmes. Each year DAE will be organising a public symposium on a theme which will be relevant to both the profession and the world. We will be regularly publishing Source publications, related to the research programmes and the lecture programme. External experts will be contributing to these publications alongside DAE tutors and students.

Source Lectures

Current Articles | Archives | Search

2011-01-18 // //

January 5, 2011

NEW IDEOLOGIES

On January 5, 2011, the Design Academy Eindhoven Masters program welcomed Bas Kools (in
person) and Nuno Coelho (in digital form) to the first Source lecture of the new year. The two
speakers approached the idea of social ideologies as design catalysts, first from a theoretical
standpoint and then via a hands-on workshop.

NUNO COELHO

What motivates design? Rather than thinking of the end product as the artistic expression of the
designer, can it be framed as a service to human society? Nuno began the morning with a brief
description of social design – design that is inclusive, sustainable, and relevant to the developing
world. “Better design for the greater good” captures the desire to improve overall human well-
being and livelihood and interaction with each other and the environment.

Nuno’s overarching thesis was that groundbreaking and iconic design movements begin from
philosophical frameworks specific to the time, place, and people from which they originate. In
this vein, he led a path through the history of social design philosophy since the rise of
industrialization.

BAS KOOLS

In the afternoon, Bas continued from Nuno’s beginning points, concentrating on the idea of
utopia. Utopia began with Thomas More’s seminal work of 1516, in which he criticized the
notion of the contemporary society and status quo, and then described the fictional ideal society
of the eponymous island, its name stemming from the Greek ou (not) and topos (place). The
utopia, an imagined place or state in which things are perfect, has acquired a negative
connotation over time due to its appropriation by totalitarian societies in the past century.
However, how does it figure in present-day thinking about the future?

Bas’s lecture was structured around a series of provocative quotes from a wide range of
theorists and practitioners within design, which gave students the opportunity to respond
directly to the opinions contained therein.

Video: Elena Pereira
Author: Tamar Shafrir
Images: Sammy-Sebastian Tawakkoli