Design Academy Eindhoven //
Emmasingel 14 //
Eindhoven // 56111AZ //
www.designacademy.nl //

Current Articles | Archives | Search

2010-12-09 // // Human Condition // TRUST

Birds of a feather flock together.  It is much easiler for a group to accecpt a new person who has the same style as the group. Style becomes the representation of identity. People attempt to distinguish themselves from others by assuming a group identity and create a self image by choosing products which allready have certain identity.

Because of the complexity of our society nowadays, people have multiple identities to adapt to the complexity and also have to fit in more kinds of groups. Single style is not enough to present the multiple identities. 

A glasses combines three different styles of frames which allow others to see the person as the way they will accept most while choosing the frame they like. 

A watch and a bag mixed two styles.