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2010-04-12 // // SITUATED LENTICULARS II - CINEMA // Assignment

Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of animation, or the ability to change or move as the image is viewed from different angles. Examples of lenticular printing include prizes given in snack boxes that showed flip and animation effects such as winking eyes, and modern advertising graphics that change their message depending on the viewing angle. This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion. Recent advances in large-format presses have allowed for oversized lenses to be used in lithographic lenticular printing.

My aim is to create site specific, large scale lenticular installations.  These installations will relate to thier environment and add an element of surprise to the location.

Eadweard Muybridge created the first animated pictures in 1832, using drawings and a zoetrope, a simple device using only light and spinning movement.  He was also the first to perfect stop motion photography.  Using this technology, he was able to prove that at a certain point a horse at a full gallop has all four feet off the ground.   I’ve created a situated lenticular window, in a hallway leading to a theater.  This window not only allows light in, but as a person walks by they see the famous image of the Muybridge racehorse running at thier side.  Due to the nature of the technology, as guests are leaving the cinema, the traverse down the hallway now displays the horse running backward alongside them.