Design Academy Eindhoven //
Emmasingel 14 //
Eindhoven // 56111AZ //
www.designacademy.nl //

HOME AS A SOCIAL ENTITY

The first trimester of the 1st year social design program dealt with the topic the house. All assignments received dealt with the topic in different ways.

The House as a Social Entity
This assignment is the first part of our series (the home, the street, the neighbourhood, the city) where we researched carefully what home means to us. Is it where we are currently living in? Is home a flat where we were born and grew up or is it a place where we will find comfort through our personal requirements and social network systems in the future? The project all reflect on the topic home, with different approaches according to our research, fascinations and interests.

Mentor: Jan Boelen

A Metal Object for our Room
Noting that our department is Social Design, which means that, apart form the aesthetics/production processes we also discuss the reasons for the design and its relation to Social Design, we design/develop a product for our room. The only limitation is the use of materials and technology. We work with sheet metal that you can bend on the bending machine and can connect with rivets, welds, bolt nuts, etc. keeping in consideration the constraints of the workplace, seeing this restriction as a challenge to build eventually a 1:1 model of the design.

Mentor: Dick van Hoff

The Reconfigured House
The assignment we've received from Thomas Lommee was a research project on the social unit within the house. It was set in the context of rapid changes reshaping the generic social unit (mum, dad and kids) that are caused by two powerful social phenomenons - fragmentation and digital interconnection. Fragmentation is the term for outsourcing, privatizing and fragmentalizing our social settings e.g. sending old people to elderly homes, or putting babies in day cares, whereas digital interconnection stands for a shift from communities of kinship towards communities of interest, from location based to internet based. Our task was to thoroughly research a chosen social unit, whether within our own culture or a different one, analyze how the architecture responds to the needs of this unit and search for objects that improve social relations between members. The final task was to present our research in a clear graphical document. Second part of the assignment, mentored by both Thomas Lommee and Frans Ottink, was to propose an object, service or system that would support chosen configuration of the social unit.

Mentor: Thomas Lommee and Frans Ottink

Projects

Shelter
Using the street "deserted" areas
Garbage
The "story" of a pile of waste
Fast fruit: a shop on wheels
A grocery shop on wheels that expands to random spots on the street. It uses wheeled boxes to sell its seasonal vegetables with temporary vendors.
Wednesday 30th MarchAlicia Ongay-PerezZECHE ZOLLVEREIN - OBERHAUSEN - LANDSCHAFSTPARK DUISBURGAfter a very informative introduction talk on the bus fr...
a reflection is just a perception
it is not a mirror
the belly botton
The navel is mostly hidden behind our clothes.

I wanted to bring it to the front by creating jewelry, from many differently traced navels of people.
walking pattern
Time can show the aesthetics of a city. By creating a side walk that wears off at certain parts to show the most common walked roads.
Sweet Tooth
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The Duality of Reality
                 
Appropriation - IKEA Bekvam Typeface
From object to typeface

Reshape an IKEA stool following the aesthetic language and functional choices of a favourite designer, I choose to appropriate the work of Stephan Sagmeister. Who makes his statements by using objects to create text. Inspired by his work I created the first 2 typefaces. Despite working with a given form a range of diversity came out. It was a challenge to get the 26 characters out and still showing the original object, the Bekväm.